It’s very interesting that Massimo had designed the font HELVETICA font. I wouldn’t say that it’s my most favorite font, as I like to use the TImes New Roman or Comic Sans a bit more, but I absolutlely have heard of the name before and seen it used in many different powerpoints and product ads.
I’m a little confused as to why Amreican Airlines faced controversy from changing their logo. I suppose it would have been a better move on American Airlines part if they had used a new desgin by Massimo on their new logo. After I looked up their current logo and the one Vignelli made, they aren’t similar at all. For this reason, I can understand why some people were upset with the change, as they may have been used to seeing the Massimo’s design for so long.